The process of identity design is often taken for granted during business and project development. Ignoring this practice can result in an ineffective creative marketing campaign. The backbone to this process is centered around conceptual development and creative design. Integrating these elements into the development process and creative marketing campaign ensures that a number of critical issues are addressed. Producing a great website requires the successful conceptual development and a big picture approach to the overall project.
Brainstorming: The first step in the creative design process is to ask yourself and colleagues the following questions:
1) Who is your target audience?
2) What do you want to say / market?
3) What is your budget / timeline?
4) How will you measure success / failure?
Choosing the RIGHT Design Firm: Choosing to contract out creative web design can be a big decision. Making sure you pick the best firm for you can be an extensive process but is worth the time. Here are a few tips on making your choice.
1) Communication Is Key – How does the firm handle communication? Are they easy to reach by Phone and E-mail? Are they willing to meet you face-to-face? Are they attentive to your ideas?
2) History Tells A Story – Can the firm actually handle your project? Have they completed a project similar to yours?
3) The Firm Must WORK For You – Often websites are launched and then forgotten, is the firm willing to help you add to your website and work with you in the long term?
Concept Breakout: A concept breakout can act as a rough blueprint for your new website and help communicate your ideas with your creative web design firm. This should be built while communicating with your web design firm to make sure you understand all of the options and possibilities for your website.
Concept Proofs: Make sure your web design firm provides you with concept proofs before the development process begins. Review the proofs carefully and don’t be afraid to ask questions.
Creative Web Design Development: Once the design proof has been approved your web design firm will begin the development process. It’s important to make sure the website is moving in the right direction, but to not rush the project’s development.
Usability Testing: It’s not uncommon to find usability issues and bugs after a working draft of the website is published. It’s important to test the website thoroughly before taking it live. The last thing you want is a client uncovering overlooked issues with the website.
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